October is Breast Cancer Awareness Month and Ocean Kayak will continue to donate one percent of the gross sales from their womens specific Venus sit-on-top kayaks to the Breast Cancer Fund. Ocean Kayak is part of the Johnson Outdoors family of brands.
Designed for women, by women the Venus series launched in 2002 with the flagship Venus 10 model. New for 2006, Ocean Kayak is introducing the Venus 11, a slightly larger version of the petite Venus 10, and again one percent of the gross sales of the Venus 11 will benefit the Breast Cancer Fund.
“We are proud to promote a healthy active lifestyle for women and in doing so we feel its necessary to help fight against a disease that too often takes women in the prime of their lives,” said Sara Knies, Marketing Director for Ocean Kayak. “The Breast Cancer Fund is a wonderful cause, and we believe the funds contributed through the sale of the Venus 10 and Venus 11 can help the ongoing effort of identifying the causes of breast cancer and preventing the disease.”
Paying homage to the fight against breast cancer, the Venus 11 will be available in a limited edition pink color. Logos on the stern of the Venus 11 also employ the well-known pink ribbon, the symbol for breast cancer awareness, in a semi-subliminal fashion in which the ribbon forms the E in Venus.
