Oberalp North America has hired Laurel Walker as marketing manager, bringing over a decade of experience across the outdoor and running industries to the North America team, and has promoted Alex Pasmann to marketing specialist after three years working on the company’s service team, supporting consumers and key dealers across multiple regions.
Drew Saunders, Oberalp’s North America GM, stated, “At Oberalp, we are building a marketing team to drive the continued growth of our five premium mountain brands. Laurel and Alex are outstanding additions, bringing an impressive mix of marketing, brand and sport expertise, along with a shared passion for mountain sports and a strong commitment to delivering exceptional results. We’re excited to see the impact they will have in connecting our brands and products with our customers and communities.”
Walker’s career began in specialty run retail before advancing to work with leading brands, including Altra Running and Vibram. Her experience spans sports marketing management, copywriting, digital marketing, and communications.
Pasmann brings experience from roles at Keen Footwear and Faction Skis. He joined Oberalp in 2023. His background in sales, service and event support has equipped him with “a strong understanding of the outdoor market and customer needs,” said Oberalp.
Loren Morshead, Oberalp’s sales and marketing director, stated, Laurel and Alex bring diverse experience with expertise spanning brand strategy, trade and sports marketing, content development, and customer and dealer service. Our vision is to strengthen the Oberalp brands’ market presence, deepen customer relationships and accelerate the company’s expansion into new channels, and Laurel and Alex will be integral in achieving our goals.”
Images courtesy Oberalp
