The Oberalp Group, parent company of Salewa, Dynafit, Pomoca, Wild Country, and Evolv brands, has added sales and marketing agency Synergy Reps to represent Dynafit, Salewa, and Pomoca in the southwestern United States.
Founded in 2002 by Justin Singer and based in Truckee, CA, Synergy Reps will handle all sales for the three brands in California, Nevada, Arizona, and Hawaii. The agency also collaborates with a range of businesses across various industries, including outdoor, resort, travel, ski, lifestyle, work, farm/ranch, footwear, and others. Notable outdoor industry clients include Kuhl, Kari Traa and Fischer.
“We are thrilled to welcome Synergy Reps to the Oberalp Group. Their expertise, energy and customer-first mindset will help us deepen partnerships and bring even more value to our customers in the Southwestern U.S.,” said Loren Morshead, U.S. Sales and Marketing director for The Oberalp Group.
“Justin and his team bring diverse experience across categories and activities, equipping them to connect with customers in meaningful ways and help them find the right solutions. With this addition, Salewa, Dynafit and Pomoca are well-positioned to meet growing demand and build on recent momentum,” continued Morshead.
“The Synergy Reps team is excited to partner with the Oberalp family of brands,” Singer said. “As longtime users of Dynafit, Pomoca and Salewa in our own outdoor pursuits, we have full confidence in the quality and performance of the products we represent. We look forward to supporting our retail partners in growing these exceptional brands.”
Image courtesy Salewa / Justin Singer, Synergy Reps
