The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, has added veteran sales team, Reach Sales Group, to represent the Wild Country and Evolv brands in the Southwest U.S. territory.
Founded in May 2025 by pro climber Erik Andrade, and based in Bend, Oregon, the Reach Sales Group will handle all sales for the two Oberalp brands in California, Nevada, Arizona, and Hawaii. Prior to founding his own firm, Andrade worked for climbing specialists HMH Outdoors. The Reach Sales group also collaborates with ZigZag Climbing and the Send energy bar company.
“We’re excited to welcome Erik Andrade and the Reach Sales Group to our team. His expertise in client management and passion for delivering outstanding service make him a perfect fit for our growing brands,” said Loren Morshead, U.S. sales and marketing director for The Oberalp Group. “The southwest territory is important for many reasons, including the history of the Wild Country Brand, and is the home and backyard for Evolv.”
“I’m proud to partner with Oberalp to support their world-class climbing brands. With a track record of growing similar brands in the climbing and outdoor market, I bring both proven results and an authentic passion for climbing,” said Andrade. “Through Reach Sales Group, I’m focused on elevating Oberalp’s climbing brands with meaningful partnerships that empower retailers and enrich the climbing community.”
Image courtesy Oberalp Group / Wild Country
