Oakley has opened a new store in the River North Arts District in Denver, CO, called Oakley RiNo. The company stated in a media release that the store name is a tribute to “Oakley’s 50 years in the business.”
The store’s interior combines a “high-tech bunker-style” with digital and analog displays for marketing the product storyline, which includes athlete tributes and its “Future Genesis” platform.
The store also offers the largest assortment of Oakley apparel and accessories nationwide to consumers, including the Latitude, Reserve and Field Gear Line collections.
Exclusive limited-edition products and collaborations will also be available.
“Through innovation-led expansion, we’re reimagining the retail experience and how we show up for consumers. It’s about moving beyond product to create meaningful experiences that leave our visitors feeling inspired, connected and part of something bigger,” said Luigi Ocone, senior vice president and general manager at Oakley.
“While this space marks an exciting new chapter, we’re equally committed to making meaningful contributions to the RiNo community and showing up with intention to become a valued part of it,” continued Ocone.
The new Oakley store is located at 2660 Walnut Street in Denver.
Image courtesy Oakley
