Oakley, Inc. announced the further expansion of its program that gives customers the option to customize select Oakley products. In addition to eyewear and performance goggles, the Oakley Custom Program (OCP) now includes timepieces and backpacks.

“Style is what you make of it, and we're letting more and more people make exactly what they want,” said Oakley CEO Colin Baden. “When we began the program with our eyewear, we never thought so many customers would embrace the opportunity of creative freedom. Today we're adding timepiece and backpack designs to the range of products that can be customized. It's all about self-expression — a chance to sit in the designer's chair and create your own look — and until now, that level of freedom has been a rarity for packs and watches. The expanded program opens the door to possibility, and opens it wide.”

 Oakley Holeshot and Holeshot Small are the first two premium timepiece products to join the Oakley Custom Program. Customers can select from a broad range of color combinations for the case and dial face, as well as for the strap of each watch., Included with the program is the option of adding a custom etched inscription to the back of either timepiece design.

Also part of the Oakley Custom Program, The Rework Pack is a unique backpack design that can be stylized with an array of options including user-selected shades for the main color, contrast color, trim, webbing, logo and zipper tape.