Nuyarn Technology, the New Zealand-based producer of performance yarn and fabric, has appointed Monica Ebert, formerly of Woolmark and Core Merino (BKB), as VP of Sales for North America.
Ebert was most recently the business development (Sports & Performance) and sustainability manager for the Americas at The Woolmark Company. Her prior roles include international brand development manager at Core Merino, the South African brand owned by BKB, and strategic project manager at The New Zealand Merino Company.
Nuyarn noted in a media release that Ebert “has expertise across performance fiber technologies, sustainability and driving international brand collaboration in the apparel sector,” and “underscores its expansion across the premium apparel, footwear and accessories sectors.”
“We are delighted to welcome Monica to the team,” said CEO Andy Wynne. “Monica’s proven ability to execute complex partnership strategies, coupled with her deep understanding of wool, will be instrumental in scaling Nuyarn’s presence and driving strategic growth.”
Ebert’s role will support Nuyarn’s performance apparel and footwear brands, including Ibex, Black Diamond, Kuiu, Artilect, Hoka, and Allbirds, as well as select military special forces worldwide.
“Nuyarn changes the rules of what wool can do. Faster drying, stronger, softer, and built for movement. As a runner, I feel that difference with every mile. I’m energized to help bring Nuyarn’s story to athletes and adventurers who demand more from their gear,” said Ebert.
Images courtesy Nuyarn
