Nuun and Company, Inc. – makers of nuun and ‘U’ hydration products and beverage tablets – has appointed Tim McGee to the newly formed position of vice president of sales and marketing. McGee comes to nuun with more than twenty years of beverage sales and marketing experience at Pepsi.


McGee’s key responsibilities as vice president of sales and marketing at nuun will be to develop and drive expansion of the sports specialty market, as well as identify and implement sales strategies in a more mainstream retailer base.

Kicking off his career at Procter and Gamble, McGee joined Pepsi in ‘86 and came up through the ranks on all aspects of the business to focus on driving brand sales growth for the Western US region in food and grocery channels. Most recently, McGee was driving brand development for local water company Talking Rain.


“nuun is at an exciting point – we’ve proven the concept that consumers are looking for a way to get electrolytes in a beverage without the sugars of typical sports drinks or the waste of plastic bottles that aren’t reusable.” said nuun founder and CEO Tim Moxey.