Nuun & Co. appointed Mason Reay as its new president.  In this role, Reay, who joined Nuun in 2010 as head of marketing, will expand his
responsibilities to include oversight of finance, customer support, and
business operations.

Prior to joining Nuun, Mr. Reay spent 12 years at Dell, Inc, most recently as the Vice President of Global Consumer Marketing and Merchandising. In Mason’s short tenure with Nuun he has developed extensive knowledge of the hydration industry and immersed himself in an active Nuun lifestyle (running, cycling, skiing, and climbing). 

“Im excited about the opportunities in front of Nuun,” said Reay.  “We have a great team, a passionate customer base, and a diverse set of business partners.  My goal is to build upon these strengths and further expand our reach.”

“Mason has had an immediate, tangible impact on Nuun, and we are looking forward to seeing the increased impact he will have on our business in his new role as President,” states CEO Dave Mutzel.  “He offers a unique blend of drive and creativity, along with executive management experience, that we are confident will help lead the business.”

Nuun, recently profiled in Runner’s World, Outside Magazine, Triathlete, Golf Fitness, and Backpacker, was the first company to introduce electrolyte enhanced drink tablets to the US market.