Nufabrx, which makes medicine-infused apparel, has acquired Elos Thermal, a maker of trim-to-fit heated shoe insoles. Nufabrx said the acquisition “marks a significant expansion into the footcare category while strengthening its position in healthcare and sports markets.”
Terms of the deal were not disclosed.
The Charlotte, NC-based firm said, “Nufabrx embeds therapeutic compounds directly into fabrics to deliver continuous, targeted benefits through wear, while Elos Thermal provides patented temperature-regulating insole technology. Built on a controlled heat delivery and thermal retention system, Elos’s platform is designed to deliver consistent, long-lasting warmth. This expands Nufabrx’s offering beyond textiles into adjacent product categories.”
Nufabrx added that the acquisition follows its recent launch of compression socks and supports entry into the sports recovery market.
“Elos gives us a differentiated, patent-protected product in a category that has seen very little innovation,” said Glenn Normoyle, CEO of Nufabrx. “We can take what was initially built for soccer and scale it across multiple markets. This will serve as a natural extension of our platform and accelerate our push into B2B channels.”
Elos Thermal will operate as a business unit under Nufabrx Holdings and will be integrated into Nufabrx’s existing commercial channels, with a focus on expanding distribution and refining its long-term go-to-market strategy.
Elos founders Anthony Dragisics and Thunlwyn Garcia will join Nufabrx to lead business development and commercial expansion.
“The initial mission of the company was to build products in the service of others, primarily through the sporting market,” said Garcia and Dragisic, founders of Elos Thermal. “We feel Nufabrx will continue this mission but will allow Elos to grow into different channels that will help consumers in new and exciting ways!”
Image courtesy Elos Thermal
