The National Sporting Goods Association (NSGA) has created a new way for the industry to recognize outstanding accomplishments and contributions with the launch of its All-Star Awards program. The All-Star Awards program is meant to recognize the most outstanding efforts made within the sporting goods industry throughout the previous year.

In 2012, four awards will be presented during the inaugural All-Star Awards Luncheon at the 48th Annual NSGA Management Conference & 14th Annual Team Dealer Summit. They include:

Community Collaboration All-Star Award – Recognizes retailers/team dealers that go above and beyond in their support of community activities, organizations and/or events.

Retailer/Team Dealer All-Star Award – Recognizes outstanding retailers/team dealers for their contributions to the sporting goods industry.

Vendor Partner All-Star Award – Recognizes vendors who practice a strategic and collaborative partnership with retailers and team dealers, and for their contributions to the sporting goods industry.

Industry Catalyst All-Star Award – Recognizes companies that continually give back and support the sporting goods industry by sharing their discoveries and best practices, taking risks and expanding the way they do business in new and creative ways.

According to NSGA President & CEO, Matt Carlson, “The NSGA All-Star Awards program is meant to provide an opportunity for companies doing outstanding work to be recognized by their peers and colleagues. There are some tremendous achievements and contributions being made in the sporting goods industry that we should take time to celebrate!”

Nominations must be made by an NSGA member before Friday, January 27, 2012, though winning companies need not be members of the association. Awards will be presented on Monday, May 7, 2012 in San Antonio, Texas at the NSGA Management Conference & Team Dealer Summit.

Nomination forms are available on the NSGA website – – and more information may be obtained by contacting NSGA’s Special Projects Coordinator, Erin Goodchild, by emailing, or by calling (847) 296-6742, ext. 132.