NRI, a 3PL firm serving many action sports, outdoor and lifestyle brands, named Bill Bellerose as general manager of their U.S. operations (NRI USA). Bellerose will be joining the team in the coming week and will lead the transformational growth and development of the U.S. operations based in Los Angeles.
Bellerose offers NRI and its clients over 20 years of leadership in the retail distribution industry. He joins NRI from from Hot Topic Inc., where he served as VP logistics and is now transitioning between City of Industry and Nashville.
Bellerose has been tasked with completely transforming all facility locations including their Internet fulfillment centers and supply chain functions. Earlier in his career, Bellerose provided valuable transformational leadership with regards to distribution efficiency and service performance within TJX, Toys R’US, Kmart and Ross Stores. The injection of his knowledge and experience into NRI will provide client-relevant touch points along the entire supply chain experience.
“It is an exciting time for both NRI and our clients,” said NRI President Peter McKenna. “We are excited for the customer relevant experience that Bill brings to our US operation. Our shared company values made it a natural fit for us; with an appreciation for both a successful and balanced lifestyle approach to doing business. Bill promotes success at all levels within an organization and will be the leading hand in further developing how we operate and service our clients and their customer’s needs.”
Bellerose adds, “My decision in joining the NRI team was simple; after meeting the senior group and observing their outstanding culture and their state of the art operations. I have made it my goal to assist in bringing NRI to the next level of excellence to their customers. I am excited to be joining such a culture driven and solid organization.”
When asked about the timing of the hire McKenna adds, “As of January 2013 we will be doubling our footprint in the Los Angeles area to 120,000 square feet in order to accommodate our clients' growth. We expect Bill will play an instrumental role in enhancing the overall experience for all our Clients as our services and operations continue to grow and adapt to meet their needs.”
Since 1997 NRI has been providing boutique, turn-key fulfillment services to the action sports, outdoor and lifestyle industries. Operating now in the U.S. and Canada, NRI offers 3PL pick-and-pack services, inventory management, vendor compliance, freight, returns & repair management, EDI, customer service, and a variety of brand support services. NRI’s custom built WMS offers clients access to superior technology and seamless integrations. With years of experience and industry focus over 50 leading brands of the actions sports, Outdoor and Lifestyle industries entrust their business to the team at NRI.