The North Face Canada will be donating $1 to the David Suzuki Foundation for every new member to join their Facebook page with a maximum donation of $20,000.
In an effort to draw awareness towards sustainable practices, The North Face Canada will support the David Suzuki Foundation with a unique Facebook -driven sustainability campaign. In addition to the $1 for every new member, The North Face will be posting daily tips and fun facts from the David Suzuki Foundation's work and demonstrating how you can be environmentally friendly this holiday season.
“As the world's leading outdoor apparel and equipment brand, The North Face continuously strives to implement more sustainable business practices and reduce our carbon footprint,” states Corey Stecker, Marketing Manager of The North Face Canada. “We are excited to work with the David Suzuki Foundation to show Canada just how easy it is to be eco-friendly this holiday season.”
“We are grateful to The North Face for this support and we applaud Canadians who are making environmentally friendly choices during the holiday season,” said Dr. Faisal Moola, Director of Science the David Suzuki Foundation. “It is a time to share your deepest values and remember what matters most – family, friends and our precious planet.”
The campaign will launch Wednesday, December 15 and will run until Friday, December 31 when The North Face will make the official announcement on the dollar amount to be donated to the David Suzuki Foundation.
