Nordstrom, Inc. reported a 7.3% increase in same-store sales for the four-week period ended Feb. 26. Preliminary total retail sales of $606 million for February 2011 increased 12.3% compared with total retail sales of $539 million for the same period in fiscal 2010.
Effective with February 2011, the company will report same-store sales for the total company, Nordstrom and Nordstrom Rack. “Nordstrom” (formerly referred to as “Multi-channel”) includes Nordstrom full-line stores and Direct. The consolidation of full-line and Direct sales reflects the company's recognition that the customer does not differentiate between the two channels, and is consistent with how the company plans and manages the business.
FEBRUARY SALES RESULTS
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(unaudited; $ in millions) |
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Total Retail Sales |
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Same-store Sales |
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Fiscal
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Fiscal
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Percent
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Nordstrom
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2011
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2010
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Increase
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Total
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Nordstrom
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Rack
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February |
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$606 |
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$539 |
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12.3% |
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7.3% |
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9.6% |
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1.6% |
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Number of stores |
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2/26/11 | 2/27/10 |
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Nordstrom |
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115 |
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112 |
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Nordstrom Rack and other |
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89 |
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73 |
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Total |
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204 |
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185 |
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Gross square footage |
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23,838,000 |
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22,803,000 |
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Expansion update
Nordstrom opens a Nordstrom Rack at The Promenade Shops in Aventura, Fla. Additionally in March, Nordstrom plans to open four Nordstrom Racks at Sunset Valley Village in Austin, Tex.; The Parks at Arlington Mall in Arlington, Tex.; Pacific Commons in Fremont, Calif. and Carolina Pavilion in Charlotte, N.C.
Nordstrom has 205 stores located in 28 states. These include 115 Nordstrom stores, 87 Nordstrom Racks, two Jeffrey boutiques and one clearance store.