Nordstrom, Inc. reported a 7.3% increase in same-store sales for the four-week period ended Feb. 26. Preliminary total retail sales of $606 million for February 2011 increased 12.3% compared with total retail sales of $539 million for the same period in fiscal 2010.

Effective with February 2011, the company will report same-store sales for the total company, Nordstrom and Nordstrom Rack. “Nordstrom” (formerly referred to as “Multi-channel”) includes Nordstrom full-line stores and Direct. The consolidation of full-line and Direct sales reflects the company's recognition that the customer does not differentiate between the two channels, and is consistent with how the company plans and manages the business.

FEBRUARY SALES RESULTS

 

 

 


 

 

 

 

 

 

 


 
















 
(unaudited; $ in millions)



Total Retail Sales

 

 




 

 

Same-store Sales

 

 




Fiscal

 

 

 
Fiscal

 

 

 
Percent









 

 

 


 

 

 
Nordstrom






2011

 

 

 
2010

 

 

 
Increase

 

 




 

 
Total

 

 

 
Nordstrom

 

 

 
Rack

 

 

February




$606




$539




12.3%








7.3%




9.6%




1.6%

































 































 

Number of stores



2/26/11
 

 

 
2/27/10
 

 





















Nordstrom




115




112























Nordstrom Rack and other



89


73






















Total



204


185




















































 

Gross square footage




23,838,000




22,803,000





Expansion update

Nordstrom opens a Nordstrom Rack at The Promenade Shops in Aventura, Fla. Additionally in March, Nordstrom plans to open four Nordstrom Racks at Sunset Valley Village in Austin, Tex.; The Parks at Arlington Mall in Arlington, Tex.; Pacific Commons in Fremont, Calif. and Carolina Pavilion in Charlotte, N.C.

Nordstrom has 205 stores located in 28 states. These include 115 Nordstrom stores, 87 Nordstrom Racks, two Jeffrey boutiques and one clearance store.