Nordstrom Inc. has appointed Brooke Bobb, formerly fashion news director at Harper’s Bazaar, as vice president and fashion director.
Bobb will be responsible for “collaborating with merchant leaders, partnering with brands, attending global fashion events, supporting key industry moments, and serving as a fashion and trend media spokesperson for the company. She will also oversee the organization’s seasonal fashion direction across physical stores, online,and in marketing.”
Bobb has also worked at Vogue, The New York Times, Style Magazine, Elle Magazine, and The Huffington Post. She officially joined Nordstrom in August, succeeding Rickie De Sole, who left the company last spring.
“We’re thrilled to welcome Brooke to Nordstrom. Brooke has a strong combination of editorial credibility and commercial instinct. She understands how people discover and engage with style today, and how to translate that into something meaningful for our business. We believe her vision will elevate how we show up for our customers, our brand partners, and our teams,” Jamie Nordstrom said in a statement.
Images courtesy Nordstrom/Hunter Abram
