Nordica USA announced the hiring of Travis Pritz to the position of Subaru Nordica Service Team member for the Midwest region of the USA. The Subaru Nordica Service Team (SNST) are dedicated servicemen placed in key ski markets throughout the USA focused on servicing Nordica products.
Pritz brings to the position specialty retail experience as well as recent professional business experience.

“Travis has a unique skill set as well as
diverse business experience that will instantly bolster our support of the
dealer base in the Midwest.” stated Willy Booker, Nordica USA Ski Product
and Promotions Manager. Booker expanded in saying that “Nordica’s
business has grown in this region for the past three seasons consecutively.
We are committed to honoring the show of support that these customers
have shown us.”

Pritz will join John Kerkhof who is responsible for Nordica sales in the
Eastern Great Lakes region and Nick Pachmayer who is responsible for
Nordica Sales in the Western Great Lakes region in servicing the Midwest.

“We are very pleased with the team that we have been able to assemble in
the Mid West region and are confident that our dealers will appreciate the
investment that we are making in the territory,” commented CEO of Nordica
USA Andy Knittle. Travis Pritz will take to the road in his new position on
January 1st, 2006.