Nordica USA appointed Nick Pachmayer to the Nordica sales force. Pachmayer will assume the position of Sales Representative in the Western Great Lakes region of the Mid-West covering the following states: ND, SD, NE, KS, MN, IA, MO, IL, WI and the MI Upper Peninsula.

“We are pleased to add Nick to Nordica’s Sales
Team. Nick has a strong experience base with the dealers in the territory and an even
stronger work ethic. Nordica’s goal is to be the #1 brand in skiing. To achieve that goal we
need superior products and the best sales force in the industry. Nick fits right in” stated
Andy Knittle, Nordica CEO.

Pachmayer, a Wisconsin native, spent his youth competing in USSA races and NCSA
collegiate races while working retail in the ski business. Pachmayer eventually made his way
to Minnesota to start his career in 1998 as a ski representative.

Pachmayer brings a great deal of sales experience to Nordica USA with over 13 years of
service in the ski industry. “I look forward to joining the Nordica Team and the opportunity
to continue driving the Nordica business in this territory” said Pachmayer.