Japanese carmaker Nissan has signed on as the sponsor and partner of Eurobike, the international bicycle show than runs Sept. 4-7 in Friedrichschafen.
This is the companys first involvement in the leading trade show for the international bicycle industry.
The show will feature the latest Nissan crossover models, Murano and QASHQAI+2, giving visitors in Friedrichshafen a glimpse of Nissan premieres before the official market launch.
Along with its new marketing concept, the carmaker also gains exclusive rights to lend its name to events at the show. The worlds top bikers will test their skills in the Nissan Sports Adventure Arena during the two competitions on Sunday: the Nissan-EUROBIKE Dirt Jump and the Nissan-EUROBIKE 4cross. This is also where visitors will be treated to bike action, tests and stunts. EUROBIKE is open daily from Thursday through Saturday, 4-6 September 2008, from 10:00 am to 7:00 pm, exclusively for trade visitors and the media. Sunday is Open House Day from 10:00 am to 6:00 pm.
“We are delighted that we could bring Nissan on board. This is a carmaker that has established itself in the bike sector like no other brand,” says EUROBIKE project manager Stefan Reisinger.
Nissan is a major player in the world of sports. All around the world, the automotive company plays an active role as a sponsor at a wide range of bicycling and sporting events, highlighting the talent of the athletes and the fun of tackling extreme challenges.
As part of the “Nissan Sports Adventure” campaign, the worlds cycling elite compete in the Nissan UCI Mountain Bike World Cup.
“Bikers fit very well with Nissan and vice-versa,” says Ralf Baumeister, who is responsible for marketing, trade shows and events at Nissan Center Europe. “The events at EUROBIKE match perfectly with our brand campaign.”
For the first time, the event in Friedrichshafen will include more than 900 exhibitors. Everything connected with bikes and bicycling will be displayed on 85,000 sqm.
“Nissan is providing a fleet of 15 vehicles for the guest shuttles,” said EUROBIKE project manager Stefan Reisinger. “At the Demo Day, these will be put to use already one day before the opening of the trade show.”
