Nikwax, the maker of aftercare and waterproofing solutions, announced that Brian Davidson has joined the team as the director of sales for North America. Davidson will provide sales leadership for the North American arm of the UK-based company.
Davidson brings over 20 years of sales management experience in sporting goods, including significant work with both national and specialty accounts. He previously worked in sales management in marine accessories and fitness equipment categories.
“Brian brings a uniquely compelling mix of experience, process, and enthusiasm that is well matched to the evolving retail landscape,” said Rick Meade, president of Nikwax North America. “I am confident that Brian will lead us to new levels of success in Nikwax’s work with national accounts, specialty accounts through our independent reps, and in developing our staff. He has shown a particular focus on staff training that will benefit the Nikwax brand.”
Davidson reflected, “Nikwax is well positioned, with strong support from our specialty retail base and enthusiastic consumer following, to continue to provide safe, and highly effective aftercare solutions for apparel, footwear and outdoor gear.”
He added, “I am excited to join a strong team that is passionate about supporting our retail partners in an evolving marketplace and focused on bringing high performance aftercare solutions to outdoor sports enthusiasts.”
