Nikwax has hired Pacific Rep Works for the company’s Northwest territory. The agency operates from five offices in the territory and its staff has more than 50 years collective experience.
 
“Pacific Rep Works is a dynamic collection of first-rate sales professionals who have a keen understanding of the territory,” said Chas Fisher, president of Nikwax NA. “In philosophy and in practice, they recognize that strong manufacturer and dealer relationships benefit all of the stakeholders, including the final consumer. We’re thrilled to have them on board.”
 
Pacific Rep Works will cover Washington, Idaho, Montana, Oregon and Alaska. The agency already represents CamelBak, Sugoi, Chariot Trailers and Overland Equipment. With a central office that maintains most administrative duties, the sales reps are free to visit dealers regularly and instigate new accounts.
 
“We very pleased to be working with Nikwax,” said Mitch Lemas of Pacific Rep Works. “Nikwax has been manufacturing the highest quality aftercare product on the market for 30 years. With the increasing consumer demand for environmentally sound products and longevity in their purchases, Nikwax is the right product at the right time. We look forward to a long partnership.”