Nikwax North America hired The Sherpa Group Two as its newest sales rep agency. The Pacific Northwest-based sales and marketing group will support Nikwax in Washington, Oregon, Idaho, Montana and Alaska.
 
Nikwax holds a very strong market position, especially in our home territory of the Pacific Northwest, said Chas Fisher, Nikwax N.A. president. It takes a savvy agency with a strong infrastructure to service and grow the Nikwax brand, and Im wholly confident that The Sherpa Group Two is well up for that task.
 
The Sherpa GroupTwo is a specialty-based marketing organization working independently with recreation-associated manufacturers. They have been working in the
Pacific Northwest since the late 1980s.
 
Headed by Jack Powell,a native Oregonian, The Sherpa Group Two has five representatives covering the Pacific Northwest territory. The groups collective knowledge of the outdoor market and relationships with retailers make the agency an invaluable resource and partner to Nikwax. The Sherpa Group Two represents manufacturers in the outdoor market, including: Montrail, Mountain Hardwear, Princeton Tec, Wigwam, Buff, Hydroflask and Switch.
 
We are excited to be associated with the leading aftercare accessory brand in the outdoor industry, said Jack Powell of The Sherpa Group Two. The Nikwax brand fits well with the other outstanding products we represent and aligns itself perfectly with our existing customer base.
 
To contact The Sherpa Group Two, please email: jill@thesherpagrouptwo.com. For more information, visit www.thesherpagrouptwo.com.