Tom Savelle has been hired as the Nikwax N.A. National Sales Manager. Savelle will oversee Nikwaxs sales program in the U.S. and Canada, and play a key role in Nikwaxs expansion into new markets.
“I am very happy to meet the challenge of growing Nikwaxs sales in North America. We believe the waterproofing/aftercare category offers enormous growth potential, and Nikwax is perfectly positioned to drive that growth.” Savelle said.
Savelle was most recently with Montrail as Digital Media Director, and prior to that was in Montrails Dealer Relations.
“Nikwax is very pleased with the addition of Tom as our Sales Director. He brings a fresh perspective and enthusiasm to the brand that will help increase our revenues while helping our dealer base grow what has until recently been a flat category.” Says Nikwax® N.A. President Chas Fisher.
Nikwax North America has enjoyed a surge of growth in the past six months. With a new North American presence and increased fulfillment capabilities in the U.S. and Canada, the brand is poised for further growth in existing and new markets.
