Nikwax N.A. saw a Canadian sales increase of 18% during the first half of 2006 over the same period of 2005. This news follows the May announcement from Nikwax officials noting a 22% increase in the United States market for the first two quarters.
The increasing sales of Nikwax in the North American markets validates the
company¹s leadership position in the aftercare market. Nikwax aftercare
waterproofing products continue to face increasing competition in recent
years, however their steady increase in sales proves that Nikwax continues
to be number one.
Along with the sales increase news, Nikwax continues to be committed to
growing the after-care market. The company works continually to better
educate consumers through modern POPs featuring interactive video and has
made huge strides in the past two years to freshen the category through
innovative retail programs and a new branding initiative in consumer
magazine titles.
What¹s more, Nikwax continues to work with retailers to spread the important
message of the environmental friendliness of the entire Nikwax product line.
Nikwax is the only environmentally safe after-care product line in existence
today.
