NikeSkims, Nike’s activewear label co-founded with Kim Kardashian’s shapewear label, officially expanded into China on September 29 with the opening of a pop-up store location in Shanghai.
The pop-up, at HKRI Taikoo Hui on Nanjing West Road, will stay open through February 2027. The brand, which launched last September, first began selling in China on September 16.
The space features the full NikeSkims Fall Edit 01 collection across apparel, footwear and accessories, alongside fitting rooms, lounge areas and personalized services. The Shanghai location will also host product experiences, try-ons and community activities as the brand expands its physical presence in China.
NikeSkims Co-founder and Chief Creative Officer Kim Kardashian attended the September 29 launch event, along with her mother, Kris Jenner, and sister, Khloé Kardashian, as well as numerous Nike ambassador athletes, including swimmer Stephanie Au and basketball player Li Meng.
“NikeSkims aims to build lasting connections with consumers in China through innovative design, services and community experiences, empowering more women to express their strength and beauty with confidence,” said Cathy Sparks, VP and GM, Nike Greater China, in a statement.
Other than the HKRI Taikoo Hui pop-up, some of the NikeSkims fall lineup will also be available at Lane Crawford’s Shanghai store. NikeSkims has also recently opened pop-ups in Paris and London.
Image courtesy Nike
