Said Nike in a media release, “This structure will help teams share insights, technology and methods of make throughout the innovation process, driving the creation of products that help athletes* perform at their peak.”
The move comes following the company showcasing its Aero-Fit, Air Milano, Nike Mind, and Project Amplify Innovation platforms.
“Our north star is a homage to our co-founder, Bill Bowerman, and a challenge Kobe Bryant put to all of us: ‘Create epic s— and make athletes better,’” said Phil McCartney, chief innovation, design and product officer at Nike, Inc. “Everything begins and ends with the athlete’s voice — their goals, their struggles, their drive. By uniting our creation organization across Nike, Jordan and Converse, we’re accelerating progress and fully leveraging our strengths to deliver epic products that make athletes better. It’s a new day in Innovation, Design and Product at Nike.”
“Our curious, talented teammates who come together to serve athletes every day, combined with our advantaged resources like the Nike Sport Research Lab, will enable us to deliver future decades of disruptive products and performance breakthroughs,” added McCartney. “What comes out of our creation teams isn’t just innovative — it’s the kind of work that stops people in their tracks. It wows. It resonates. It makes people feel something. And that’s the magic.”
“We are a team of dreamers, designers and creators with a responsibility to make athlete dreams real,” said McCartney. “We focus on the athlete’s unique relationship with their sport, creating solutions they never knew they needed and can’t live without. We imagine and innovate — always starting with athletes, staying grounded in sport, and pushing what’s possible in innovation, design and product.”
Image courtesy Nike
