Nike Golf is set to release a new digital golf community labeled as — The Grind. On Nov. 1, 2010, golfers will be able to join The Grind via www.nikegolf.com and connect with other golf athletes in hopes of improving their performance.
The Nike Grind is a digital destination where golf athletes can share their golf journeys as it relates to their swings, their equipment, personal training and much more. Members of The Grind will have access to insider content from Nike Golf's product innovators, Nike Golf athletes, non-Nike Golf athletes, Nike instructors and industry experts.
“We are excited to be able to take another step in doing what Nike does best – connecting with consumers,” said Mike Kelly, director of global brand marketing for Nike Golf. “Through The Grind, we are able to engage, connect and inspire golfers. This is only the beginning of bigger things to come in Nike Golf's new community.”
