Nike Inc. is suing China's Trademark Appeal Board of the State Administration for Industry and Commerce to use the Chinese-language name of Olympic hurdler Liu Xiang in its marketing.
The Wall Street Journal reports that Nike already has the right to use Liu's image and his name in English spelling. The Trademark Appeal Board had previously denied Nike's trademark application, saying that the rights still belong to Chinese garment maker Shanghai Liuxiang Industrial Ltd. Co.
