Nike announced a new artificial intelligence-powered shopping feature that allows U.S. consumers to discover and purchase Nike products directly through Google’s Gemini app and AI Mode in Search.
Nike is integrating Google’s Universal Commerce Protocol-powered multi-item checkout, which enables shoppers to move from product discovery to purchase without switching between screens. The system uses stored payment and shipping information from Google Wallet, allowing consumers to research, compare and complete purchases while Nike maintains the consumer relationship.
The timing coincides with this summer’s World Cup tournament. Nike will offer its latest football boots, kits and fan apparel through the new shopping capability.
“With this new AI-powered shopping experience, Nike is again elevating the marketplace and how consumers engage with sport — using technology to anticipate their needs and connect them to our brand in more intuitive, seamless ways,” says Shannon Glass, VP, Nike Direct. “There’s no better time than the world’s biggest global football moment for us to show up with innovation that meets athletes when they’re inspired and when sport is at its peak.”
The feature will launch in early June.
Nike’s online suite includes nike.com, which is celebrating its 30th anniversary this year; Nike’s suite of apps, including the Nike App, SNKRS and activity apps; and the brand’s owned and partnered marketplace.
Image courtesy Nike
