Nike, Inc. has appointed French Albion to distribute its recently relaunched ACG (All Conditions Gear) Outdoor Collection across key European outdoor markets.
According to a LinkedIn post from Anthony Cazottes, president and CEO of French Albion, the agency will be “leading Outdoor Specialty business for ACG across France, UK, Benelux, Scandinavia, Poland, and Italy with the support of industry-leading agencies Landsea Agency, Wisdom and Effort, Blender Agency, Hike-A-Way BV and Box Agency.”
French Albion, based in southwestern France, also represents North American brands Saxx Underwear, Topo Designs, Katin, Sun Bum, and Business & Pleasure Co.
Cazottes stated, “Representing ACG in Europe is much more than just a distribution agreement. It’s a unique opportunity to support an outdoor icon. This brand embodies a vision of outdoor performance that resonates directly with the specialty retailers we already serve with our other brands. We are proud of the trust ACG has placed in us and are fully committed to ensuring the brand secures the position it deserves in the European market.”
Founded in 1988, Nike officially relaunched ACG as a stand-alone brand this past February with a series of commercials and activations around the Milano-Cortina Winter Olympics. As part of the relaunch, Nike rolled Nike Trail into ACG and placed ACG’s initial focus on trail running before extending to other categories.
Nike’s ACG relaunch is supported by an expanded roster of outdoor athlete ambassadors, new partnerships with trail races and the opening of its first ACG Base Camp store in Beijing.
Image courtesy Nike
