NIKE, Inc. named Craig Zanon as been named Vice President and General
Manager of Global Basketball. Zanon brings more than 17 years of key
U.S. and global Nike experience to the role. Most recently, Zanon was
leading consumer categories for Nike's U.S. business.
He succeeds Larry Miller, who recently was named Team President of the Portland Trail Blazers.
From 1997-2004, he served as Vice President and General Manager of
Nike's U.S. footwear business. He led the Americas region from 1995-97,
during which time he established Nike-controlled businesses in Brazil,
Argentina, Chile and Mexico and independent distributors throughout the
rest of the region. He also established the current regional U.S.
management structure to better serve customers and retailers.
Zanon reports to Trevor Edwards, Nike's Vice President of Global Brand
and Category Management. “Craig takes over a very strong performing
business and brings tremendous Nike experience to the role,” Edwards
said. “He understands how to go deep with consumers and create
innovative, rich brand experiences. We look forward to his leadership
as we continue to drive energy and momentum in basketball worldwide.”