Nike Inc. named Australia’s The Yard Gym (TYG) as its first global gym partner. The partnership comes as Nike in April closed Nike Studios, its boutique studio chain operated in partnership with sport lifestyle platform FitLab.

Nike Studios, launched in 2023, only had four venues, including three in California in West Hollywood, Santa Monica and Irvine; and one in Texas in Austin.

As part of the new partnership, TYG, which operates more than 100 locations across Australia, the U.S., New Zealand and Mexico, becomes an official Global Nike Training Partner. The franchisor has recently begun expanding in the U.S  with approximately 40 locations across the country.

TYG trainers and team members will be outfitted in Nike footwear, apparel and accessories. The partnership will also include community activations, and integrated branding opportunities designed to engage members both inside and outside the studio environment. Nike products and brand elements will also become part of existing and future TYG locations.

Founded in Australia in 2020 by husband-and-wife team Daniel and Tiarne Bova, The Yard Gym “was built around a vision of creating an environment where individuals of all fitness levels could train with an athlete mindset. Since launch, the brand has expanded with a focus on structured strength and endurance training, positioning itself around premium experiences and community-driven programming.”

The group fitness franchise operates on a “dual-zone” training model, offering two distinct, side-by-side session styles every day consisting of RIG focused on strength and  TURF emphasizing conditioning.

Chloe Speed, VP and general manager of Nike Training, said in a statement, “Like Nike, The Yard Gym believes training is more than a workout. It’s about unlocking progress. By combining Nike’s expertise in performance innovation with TYG’s industry-leading approach to community and programming, we’ll help more athletes push the limits of what’s possible and raise the bar of training globally.”

“Nike Training embodies the same grit we see inside every TYG studio,” said Daniel Bova, co-founder and CEO of The Yard Gym. “It’s about showing up and putting in the work, every single day. We share the same obsession: building stronger, better humans in and out of the gym.”

Image courtesy Nike Training