In a mega-media blitz that featured a host of its biggest football stars, Nike Inc. on April 3 unveiled its National Football League uniforms under its new five-year licensing deal. The uniforms will be available to consumers at the end of April. The company reportedly paid $1.1 billion for the right to be the league's official provider for the next five years.
Changes to the latest slate of uniforms, which the league will start using in the 2012 season, vary by team. Nike said some incorporate all of the company's suggestions, while other teams chose minor updates.
Nike initially signed the licensing agreement with the NFL in October 2010, and it has since created the uniform elements covered by the pact, including jerseys, belts, pants, socks and gloves. The company unveiled the gear at an event in New York City on Tuesday.
Terms of the Nike-NFL deal haven't been disclosed, but Adidas has said that the loss of the license agreement will result in an estimated revenue loss for Reebok of $200 million to $250 million a year and contribute to the unit's sales decline this year.
Nike unveiled today its Nike Elite 51 football uniforms for the 2012 NFL season a head-to-toe integrated system of dress. The following athletes representing each of the 32 NFL teams joined Nike in New York, NY to unveil the highly innovative new uniforms:
AFC: Baltimore Ravens, Ray Rice / Cincinnati Bengals, Andy Dalton / Cleveland Browns, Joe Haden / Pittsburgh Steelers, Ben Roethlisberger / Houston Texans, Andre Johnson / Indianapolis Colts, Robert Mathis / Jacksonville Jaguars, Rashean Mathis / Tennessee Titans, Nate Washington / Buffalo Bills, George Wilson / Miami Dolphins, Karlos Dansby / New England Patriots, Wes Welker / New York Jets, Shonn Greene / Denver Broncos, Champ Bailey / Kansas City Chiefs, Dwayne Bowe / Oakland Raiders, Darren McFadden / San Diego Chargers, Ryan Matthews.
NFC: Chicago Bears, Brian Urlacher / Detroit Lions, Ndamukong Suh / Green Bay Packers, Jermichael Finley / Minnesota Vikings, Percy Harvin / Atlanta Falcons, Justin Blalock / Caroline Panthers, Deangelo Williams / New Orleans Saints, Pierre Thomas / Tampa Bay Buccaneers, LaGarrette Blount / Dallas Cowboys, Jason Witten / New York Giants, Victor Cruz / Philadelphia Eagles, Michael Vick / Washington Redskins, Brian Orakpo / Arizona Cardinals, Larry Fitzgerald / San Francisco 49ers, Alex Smith / Seattle Seahawks, Kam Chancellor / St. Louis Rams, Cortland Finnegan.
