Amid concerns in sneakerhead communities about steep layoffs at its technology division, Nike Inc. has issued a statement stating it remains committed to the SNKRS product-release app.
The media statement read, “Recent changes to Nike’s Technology organization combined our Nike App and SNKRS engineering teams into one team. The new, unified team will be now concentrated alongside business and Technology partners at Nike’s Philip H Knight campus in Oregon.
“This new, unified team combines the expertise of engineers previously dedicated to SNKRS with the team behind the Nike app, website and Nike By You – creating one team to better serve consumers, reducing handoffs and driving efficiency.
“SNKRS remains a critical tool in our digital marketplace strategy, and in the future will deliver curated launches alongside always‑on assortments, rich storytelling, a seamless shopping experience and deeper connections to in‑person events – now powered by a unified Nike App and SNKRS engineering team.
“We remain deeply committed to SNKRS and to providing best-in-class engineering support to create a seamless consumer experience.”
On April 23, Nike announced about 1,400 layoffs, primarily in its technology department.
In a note from COO Venkatesh Alagirisamy, the company said the layoffs were part of Nike’s broader “Win Now” turnaround strategy aiming to reshape its technology team, modernize its Air manufacturing, move some of its Converse Footwear operations and integrate its materials supply chain work into its footwear and apparel supply chain teams.
