In its second Forbes Fab 40, Nike edged out ESPN in its survey of the top-ten Sports Business Brands. The survey placed Nike’s sales at $10.5 billion versus $10.3 billion for ESPN.
The remaining eight brands on the list included Adidas, $7.3 billion; Gatorade, $6.4 billion; Reebok, $2 billion; Sky Sports, $1.3 billion; EA Sports, $770 million; Under Armour, $530 million; YES Network, $525 million; and IMG, $400 million.
