Nike Inc. said that Elizabeth J. Comstock, senior vice president and chief marketing officer of General Electric Company, has joined its board.
At GE, she was appointed vice president, communications, NBC News Communications in 1994, senior vice president, NBC Corporate Communications in 1996, vice president of corporate communications in 1998, and corporate vice president and chief marketing officer in 2003, President, NBC Universal Integrated Media in 2006. She has been in her current role in 2008.
“Beth's leadership experience in marketing, branding, innovation, and digital and broadcast media for global brands makes her an outstanding addition to our board,” said Philip H. Knight, Nike founder and chairman. “We look forward to her contributions to expand Nike's position as the world's leading athletic brand and industry innovator.”
