Nike Inc. promoted Alika Nileshwar to director, EMEA marketplace strategy, unifying the strategic direction for both direct-to-consumer operations and wholesale partner sales under one position. She will focus on long-term planning, channel distinction and growth opportunities across the region.
Nileshwar was formerly principal, EMEA marketplace & country growth strategy. She joined Nike in July 2022 as manager, EMEA women’s strategy.
Prior to Nike, Nileshwar was product marketing manager, international, after beginning her career at Deloitte.
Her promotion was revealed in a LinkedIn post from Nileshwar.
Image courtesy Nike
