Nike Adds Gloves to NFL Deal…

Nike, Inc. expanded its current footwear and promotional rights
agreement with the NFL to include branded gloves on-field and at
retail, as well as grassroots programming.  Under the deal,
athletes will be able to wear Nike gloves displaying the Swoosh logo
on-field for the first time in more than six years.  Terms of the
deal were not disclosed.

As a part of the expanded agreement, Nike and the NFL will work in
partnership on grassroots programs that encourage physical activity
among the nation’s youth. Nike's “Let Me Play” program, which empowers
kids through sport, will work in tandem with the NFL's “Play 60”
initiative, a program designed to motivate and inspire youth to get 60
minutes of exercise a day. Additionally, Nike will provide promotional
support to the NFL Flag Football program as part of the expanded
agreement.

“We value this deep integration with the National Football League on
every level, from grassroots through the highest level of the game,
“said John Slusher, Nike's vice president of global sports
marketing.  “The retail opportunities and visibility associated
with the NFL's on-field product is important, and we are equally
excited to join forces in our commitment to youth activity through
sport.”
  

Nike Adds Gloves to NFL Deal

Nike expanded its current footwear and promotional rights
agreement with the National Football League to include branded gloves
on-field and at retail and grassroots programming. The new deal will
commence in week eight of the 2007 NFL season, beginning with games on
Sunday, October 28, in which athletes will be able to wear Nike gloves
displaying the Swoosh logo on-field for the first time in more than six
years.

Terms of the deal were not disclosed.

Nike currently has endorsement agreements with more than 70 percent of
the active players in the NFL including LaDainian Tomlinson, Tom Brady,
Shawne Merriman, Brian Urlacher and star rookie Adrian Peterson. Nike
provides these players with cleats and gloves.

As a part of the expanded agreement Nike and the NFL will work in
partnership on grassroots programs that encourage physical activity
among youth. Nike's “Let Me Play” program, which empowers kids through
sport, will work in tandem with the NFL's “Play 60” initiative, a
program designed to motivate and inspire youth to get 60 minutes of
exercise a day.

Additionally, Nike will provide promotional support to the NFL Flag Football program as part of the expanded agreement.

“We value this deep integration with the National Football League on
every level, from grassroots through the highest level of the game,
“said John Slusher, Nike's Vice President of Global Sports Marketing.
“The retail opportunities and visibility associated with the NFL's
on-field product is important, and we are equally excited to join
forces in our commitment to youth activity through sport.”

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