VNU Sports Group appointed Marisa Nicholson to the post of national sales manager for the Outdoor Retailer and FlyFishing Retailer trade shows. Nicholson, previously a senior account executive for the Outdoor Group, takes over for Andy Tompkins, who was recently named group show director for the ASR shows.

“Marisa has done a tremendous job of connecting with the customer’s needs and business objectives, both throughout the Midwest and Rocky Mountain territories as well as with international clients,” stated Peter Devin, group show director.

In this new role, Nicholson will be responsible for enhancing exhibitor connectivity and sales within a growing outdoor marketplace, and for supporting a strong team of account executives working to serve both the Outdoor Retailer Shows, and the FlyFishing Retailer Show.

“Im very excited about this new role at the Outdoor Group, and Im looking forward to creating opportunities that will further enhance our customer’s results at each of the shows,” stated Nicholson.

Upon joining VNU in 2003, Nicholson demonstrated strong leadership skills and brought vibrancy to the team. Prior to VNU, Nicholson worked as an account executive for Advanstar.