The National Hockey League (NHL) said it saw strong
sales growth of its licensed product over the holiday shopping weekend (Nov. 26
-29). NHL Powered by Reebok recorded its largest Black Friday sales figures in
the four year history of the New York City store with a 7% increase
over last year's record-breaking sales.
The record-setting Thanksgiving
weekend generated additional momentum in sales figures for the store. For the full month of November, sales were up 16% this year compared to
last, and overall store sales this year (Jan. – Nov. 2010) have increased 9% from 2009.
Shop.NHL.Com experienced its second-highest grossing sales day ever on
Black Friday with a remarkable 153% increase for the day over 2009. The
highest grossing sales day to date on Shop is still the day after the
Chicago Blackhawks won the 2010 Stanley Cup Final. Remarkably,
50% of customers on Black Friday were new to Shop.NHL.com.
The Top 5 selling items on Shop.NHL.com from Black Friday through Cyber Monday:
1. Reebok Pittsburgh Penguins 2011 Winter Classic Premier Jersey
2. Reebok New York Rangers Premier Third Jersey
3. Reebok Pittsburgh Penguins 2011 NHL Winter Classic Hooded
Sweatshirt
4. Reebok Philadelphia Flyers Premier Home Jersey
5. Warner Home Video Washington Capitals Alex Ovechkin Great 8 DVD
North American retail sales are up 11% post Black Friday, while NHL team store and concessionaires are up 15% in per cap sales year-to-date. Products driving sales growth include NHL Video Games, specifically EA Sports NHL 11 (+20%), 2011 Bridgestone NHL Winter Classic apparel (+41%), women's apparel (+52%), men's apparel (+22%), and Franklin NHL street hockey equipment (+32%).
