This spring, Fathom Events and Nfinity Athletic will bring the country’s top cheerleading teams together for a night of cheerleading, tumbling and stunts to select U.S. cinemas with the Nfinity Champions League Cheerleading Event.
Pre-recorded four days earlier, this one-night event will be broadcast to cinemas nationwide on Thursday, Apr. 10 at 7:30 p.m. local time. The Nfinity Champions League Cheerleading Event will be presented in
more than 650 select movie theaters around the country through Fathom’s
Digital Broadcast Network. Tickets are available at participating
theater box offices and online at www.FathomEvents.com.
The Champions League is a select group of 30 elite cheerleading teams from across the country who will gather in Atlanta, GA for a 3-day competition like none that has ever been held before. The Champions League in-theater event will not only highlight the weekend’s competition but will be the pinnacle of many of the participating teams’ competitive success over the last decade.
“The Nfinity Champions League will be unlike any other event,” said Tate Chalk, founder and chief executive officer of Nfinity Athletic. “It will be the first time that the public will get a big screen glimpse into the captivating world of competitive cheerleading. We are thrilled and honored to be a part of such an influential moment in our industry.”
Teams selected for this year’s Nfinity Champions League compete across a number of divisions and several formats. They will vie for awards for Champion of the Senior All Girl teams, Champion of the Co-Ed teams and overall Grand Champion. In a unique twist on the traditional cheerleading competition format, the Grand Prize will be a donation to the winning team’s charity of choice. A portion of the registration fees will also benefit each team’s selected charity. After this year’s inaugural event in Atlanta, the competition will move to a different U.S. city each year.
“Cheerleading fans are in for a real treat with the Nfinity Champions League,” said Shelly Maxwell, executive vice president of Fathom Events. “Whether those in the audience have been cheering for years or have never touched a pom pom, they’ll be amazed at what these young athletes can do.”
Fathom Events is owned by a newly formed entity called AC JV, LLC. Fathom is the recognized leader in the alternative entertainment industry, offering a variety of one-of-a-kind entertainment events in movie theaters nationwide that include live, high-definition performances of the Metropolitan Opera, the performing arts, major sporting events, music concerts, comedy series, Broadway shows, original programming featuring entertainment’s biggest stars, socially relevant documentaries with audience Q&A and much more. Additionally, Fathom events take audiences behind-the-scenes and offer unique extras creating the ultimate entertainment experience for fans of all ages. Co-owned by the three largest movie theater circuits in the United States, AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), Fathom’s live digital broadcast network (“DBN”) is the largest cinema broadcast network in North America, bringing live events to more than 750 locations in 171 Designated Market Areas® (including all of the top 50).
Nfinity Athletic, based in Atlanta, is a top female focused athletic brand that provides innovative shoes, apparel and accessories to the female athlete. Nfinity has built a reputation as “The Official Shoe of Cheerleading” and is known for its use of technology and inventive approach to its products. Founded in 2004, Nfinity introduced the world's first high-performance cheerleading shoe for women and was ranked 9th on Inc. magazine’s list of “Top 100 Consumer Product Companies” in 2008, was named “Business Innovation of the Year” at the 2009 American Business Awards and received a Silver Stevie for “Business Innovation of the Year” at the 2012 American Business Awards.
