Next Level Apparel appointed Brett Bjorkman as its new chief executive officer, following the retirement of company founder and former CEO, Joe Simsoly.
The family-founded blank apparel specialist said Bjorkman brings 30 years of experience in brand and wholesale, including roles at Nike, Boardriders, Augusta Sportswear, and, most recently, as COO at Next Level Apparel, which he joined in April 2024.
“After decades of building Next Level Apparel, I’m proud to pass the baton to Brett, who brings the perfect balance of brand insight and operational rigor to this role,” said Simsoly. “Over the past 18 months, he has immersed himself in every part of the company and is ready to lead us forward, continuing our commitment to sustainability, innovation and excellence. As I step into retirement, I do so knowing the company is in capable hands, and that Brett will honor our legacy while taking Next Level Apparel beyond what we ever imagined.”
Bjorkman’s most recent role was SVP of operations, Augusta Sportswear Brands. Past roles include VP of Global Sourcing at Billabong Group, GM of Global Product, Sourcing, Sustainable Business & Innovation at Hurley, and director of Global Sourcing & Sustainable Manufacturing at Nike Inc.
Under Bjorkman’s leadership, the company will continue to expand its international footprint, diversify its supply chain for resilience, and strengthen partnerships with compliance and provenance organizations, such as FLA, Altana and Oritain.
“Premium is a behavior,” added Bjorkman. “It’s about doing things right, making products that last, and proving it. That philosophy guides every part of Next Level Apparel—from sourcing fabrics responsibly to serving customers and will continue to shape the company as it grows, ensuring it remains the most trusted and responsive platform for premium blank apparel worldwide.”
Images courtesy Next Level Apparel
