Merrell has raised $15,575 for Youth Outdoors Legacy Fund (YOLF) through online orders in the first month of its newly designed website. From Feb. 1 through Mar. 1, Merrell pledged to donate $5.00 per online order to YOLF, an organization that invests annually in non-profit organizations that get kids to live active outdoor lives. Following its launch, the new merrell.com was selected from 13,466 entries to receive a 2009 Internet Advertising Competition (IAC) Award in the highly competitive Consumer Goods category.
Additionally, merrell.com will be the Web Pick of the week on Communications Arts, a premier design source (commarts.com), starting Apr. 10. “Todays youth are tomorrows outdoor stewards,” said Stephanie Tully, marketing manager at Merrell. “Through YOLF children have an opportunity to experience the fun of the outdoors, laying the foundation for healthy and adventurous lives. This is why we chose to celebrate the new merrell.com by making a donation to YOLF for each order during the first month of our website re-launch. We want to see more children outdoors, having fun and exploring what Mother Nature has to offer.”
“We applaud Merrells commitment and support of programs that encourage kids to get involved in the outdoors,” said Dennis Madsen, founder of YOLF. “Their creative and generous approach to funding not only provides their customers the opportunity to get involved in the giving process, but also gives significant dollars and creates awareness of the importance of getting kids actively involved in the outdoors.”
Continued Tully, “We are thrilled to receive an IAC award in consumer goods category. The new Merrell.com is being well received by our consumers and it is nice to have this validation from an esteemed marketing association.”
