Target Corporation announced a series of executive leadership changes under new CEO Michael Fiddelke, including the appointment of a new chief merchandising officer and chief operating officer, the exit of the retailer’s chief commercial officer, and the retirement of its chief merchant for apparel. The appointments follow recent additions to the company’s Board of Directors and support Fiddelke’s focus on strengthening merchandising authority and elevating consumers’ store experience.

The company also confirmed that it expects to report fourth-quarter 2025 sales, full-year GAAP EPS, and full-year Adjusted EPS in line with its prior guidance.

“It’s the start of a new chapter for Target, and we’re moving quickly to take action against our priorities that will drive growth within our business,” said Fiddelke. “These leadership changes align the right talent and expertise with key roles and simplify our structure so we can advance our strategy with greater speed, clarity and accountability.”

Effective February 15, newly named executive vice presidents will oversee functions reporting directly to the Fiddelke.

  • Cara Sylvester was named chief merchandising officer, having previously served as chief guest experience officer. Sylvester brings merchandising expertise across digital, loyalty and marketing, and a track record of growing revenue, profitability and market share across categories. As Target’s singular merchandising chief, she will strengthen and expand Target’s “style and design through its merchandising capabilities, product development, assortment design, and partner collaborations.”
  • Lisa Roath, named chief operating officer, previously served as Target’s chief merchandising officer for food, essentials and beauty. Roath brings expertise leading an “end-to-end retail operation, spanning merchandising, supply chain and stores.” In her new role, Roath will focus on “scaling Target’s style and design focus across the full operation, improving speed, efficiency, and execution that elevates the shopping experience.”

“Cara and Lisa are proven leaders who deeply know our business and can drive change that delivers results,” said Fiddelke. “As they lead two of our most critical functions, we’ve got the right foundation to make bold, strategic moves and execute our plans for Target’s future.”

As part of the announced changes, Rick Gomez, chief commercial officer, will depart Target, and Jill Sando, chief merchandising officer for apparel and accessories, home and Fun101, will retire. Both will stay on for brief periods to support a smooth transition.

“I’ve worked alongside Rick and Jill for many years, and I’ve seen firsthand the real impact they’ve made on Target during their tenures,” Fiddelke said. “I want to thank Rick for his leadership in service to our team and guests and congratulate Jill on her retirement after a remarkable 29 years with the company.”

The company is conducting an external search for a chief guest experience and marketing officer.

Image courtesy Target