The Paddle Council, an ad hoc group formed last year to obtain better terms for paddlesports exhibitors at the Outdoor Retailer Summer Market, has broadened its membership with the addition of four more industry heavyweights.
“We are very happy to welcome such qualified members to the team,” said Paddle Council member Brandon Koger. “Each individual brings a unique skill set and perspective to the Council and their shared passion for the industry will dovetail nicely into our mission of fostering a healthy and sustainable paddlesports industry.”
Paddle Council members are responsible for bringing their organizational expertise and constructive feedback to the myriad of topics facing the paddlesports industry. Paddle Council members meet monthly via teleconference and in person at the Outdoor Retailer Summer Market tradeshow.
The Paddle Council serves as an ad hoc steering committee on industry issues including youth outreach, tradeshows and consumer engagement. Serving as a unified voice for the industry, the Paddle Council works side by side with paddlesports and outdoor trade associations, non-profit groups, suppliers and dealers to address the challenges present in today’s marketplace.
For more information on the Paddle Council or the OR breakfast please contact Brandon Koger at bkoger@ems.com or Sara Knies at sknies@johnsonoutdoors.com
Current council members include representatives from the industry including Confluence Watersports, Wenonah Canoe, EMS, MTI, Aquan Sports, Nantahala Outdoors Center, Johnson Outdoors and Rutabaga Paddlesports LLC.