New Era announced Los Angeles as the location for its eleventh flagship store globally, and the brand's first west coast retail space.  Located in the West Hollywood shopping district at 8001 Melrose Avenue, the 3300-square-foot store will house licensed and New Era-branded headwear, apparel, and accessories for men, women, and kids.

In addition to core offerings of caps and apparel, the New Era Los Angeles Flagship will offer exclusive, limited-edition product not available anywhere else.

Currently U.S. locations include New York, Chicago and Atlanta.

“We have completely re-energized our design concepts for our flagships,” said Cal Lawson, Director of Retail Operations. “Our updated store concept allows for fully integrated merchandising of apparel, headwear and accessories.  This leads the consumer through a clean, modern and consistent retail environment.”

The recently launched New Era by You program will soon be available for use in NEW ERA LOS ANGELES as well. The online application allows consumers to customize nearly every feature on a cap, including panels, visors, threading and logos. Shoppers who design their cap in-store will also receive free shipping.