To support its goal to double its sales volume by 2015 and establish itself as a global brand, New Era said it restructured its global product and marketing teams, and invested more resources to further develop their emerging accessories and apparel divisions.


The reorganized structure features a more regional approach across product categories and marketing functions. New Era’s Orange County, CA office, which previously focused solely on Action Sports, will also now serve as a hub for its accessories business. A Miami-based apparel team, where its subsidiary 5th & Ocean is based, will continue to lead the efforts to bring to market men’s, women’s and youth apparel lines. The Buffalo News reported that the company has hired 70 new workers and plan to hire another 70.


“It’s imperative that we continue to build a strong bond with our consumers and deliver a cohesive message across current and emerging markets,” said Chris Koch, New Era CEO. “We have an aggressive growth plan in motion to cultivate our business beyond our core competencies and in turn better position ourselves as an international lifestyle brand.”

Among the reappointments and new hires:

Barbara Noyesm, previously sr. director lifestyle, was promoted to VP of global headwear and becomes a New Era executive;

Dennis Green, formerly at Nike and Disney, was recently hired as senior director of apparel;

Joshua Cherin, who had owned his own accessories business, was been appointed director of brand accessories;

Kelli Coppola, most recently New Era’s director of marketing, will transition into the new role of global director of brand marketing to focus on the new regional approach;

Clint Perez, previously director of marketing for Best Buy, becomes director of North America Marketing;

Steve Wolf, formerly at Williamson Dickie, VF Corporation, and Russell Corp.  joins New Era as director of merchandising.