New Era opened its tenth flagship store globally in Chicago. The store is centrally located at 207 South State St. in the heart of downtown Chicago. The two-level, 4,500 square foot store is New Era's largest location to date.
The store will house licensed and New Era branded headwear, apparel and accessories for men, women and kids. In addition to the brand's 59FIFTY fitted cap and 9FIFTY Snapback, the Chicago flagship will also feature a wide selection of New Era's fashion headwear collection, the EK Collection.
This is New Era's first owned and operated retail presence in the Midwest. Chicago will serve as a test market for new retail formats the brand is rolling out. Following the large scale flagship, the brand will open numerous locations comprised of small scale company stores and outlets throughout the greater Chicagoland area though 2013.
“The blend of sport culture, art and fashion in Chicago offers New Era a perfect testing ground for new retail formats. Our extended presence in the market offers us several major touch points to connect to our evolving consumer base,” said Cal Lawson, Director of Retail Operations. “The New Era brand now has more flexibility to circulate unique product in the market place through our expanding retail.”
