New Era Cap Co., Inc. has been named a headwear and apparel licensee for The Canadian Football League. The three year deal will begin January 2011 and includes world wide distribution rights for the brands 59FIFTY and 39THIRTY headwear.
“There are great things on the horizon for the CFL in terms of growth, and we're excited to be part of it,” said Rick Baetz, managing director, New Era Canada. “We plan to deliver quality products that will connect with both existing and new CFL fans. This partnership truly reinforces our commitment to the game of football.”
New Era will have the rights to manufacture headwear with all eight CFL teams.
Last month, New Era announced it would be the official on-field cap for the National Football League beginning in 2012, and in December 2010, hosted the Pinstripe Bowl, a college football game held at Yankee Stadium.
“The Canadian Football League has been welcoming an increasing number of young fans to its stadiums and telecasts,” said Rob Assimakopoulos, Senior Vice-President, Marketing and Commercial Assets, for the CFL. “This agreement with New Era, a company well known for its reach into the urban youth market, provides them with another way to wear our teams' colours,” he said.