New Era reported that its partnership with Adidas has been expanded to include equipping all Adidas partner schools in the Power Four conferences with New Era on-field caps.
Launched in Spring 2025 with the Texas A&M Aggies, Miami Hurricanes and Arizona State Sun Devils, the partnership will continue to grow this season to include the University of Louisville Cardinals, NC State University Wolfpack, University of Kansas Jayhawks, Texas Tech University Red Raiders, Indiana University Hoosiers, University of Nebraska-Lincoln Cornhuskers, and Mississippi State University Bulldogs.
Under the new agreement, New Era will manufacture headwear for both athletes and consumers, in collaboration with Adidas, for each NCAA team.
“After last year’s successful launch, we’re excited to give more teams access to our premium, game-ready headwear,” said Bruce Popko, Vice President of Global Licensing & Business Development at New Era. “Designing with the athletes in mind, our caps deliver unmatched durability and will support players’ needs all season long. On their home fields and away diamonds, this collaboration will elevate each team’s look by blending Adidas’ fresh take on baseball uniforms with New Era’s high-performance caps for athletes and fans.”
“The momentum from our initial NCAA rollout with New Era was incredible. Now, we’re expanding that success, bringing New Era’s iconic designs to a broader roster of our university partners,” said John Miller, president of Adidas North America. “This strategic expansion deepens our presence across the collegiate landscape, unlocking further collaboration with a proven leader in headwear.”
Images courtesy Texas A&M Auggies, New Era
