New Balance has been named as the new sponsor for Athletics Ireland in a multi-year deal in the brand’s first ever major federation sponsorship. The new partnership sees New Balance supply the Irish track and field team with a full selection of team wear, including performance apparel for use in competition in all Irish events, World Championships and European Championships. New Balance will also supply training and warm up items and leisurewear for medal ceremonies, travelling and public appearances.
The inaugural collection is patriotic green and white with a gold trim. It was modelled at the launch in Dublin by New Balance sponsored athletes including marathon runner Ava Hutchinson, the 2010 World Junior Silver medalist, Ciara Mageean and the latest athlete to join Team New Balance; 5000m and 10000m runner Fionnuala Britton.
Ireland has always played an important role in the history of New Balance with sponsorships of several high profile athletes over the years such as Olympic Silver medallist John Treacy and two times World Indoor Champion Marcus OSullivan. Ireland was also New Balances first foray into the European market in 1978 when the brand manufactured in Tralee.
Tom Carleo, New Balance Vice President of Footwear Running/Outdoor said, When the opportunity to create a partnership between New Balance and Athletics Ireland arose, we jumped at the chance to work with them. It will be a pleasure to design product that is both modern and heritage inspired that will make the athletes and their fans proud. The collaboration with Athletics Ireland and the significant growth we have experienced here reinforce our ambition to become the number one running and athletics brand in the world.
John Foley, Athletics Ireland Chief Executive Officer said New Balance is genuinely passionate about growing athletics in Ireland and supporting the current and future crop of athletes who are part of the Irish team. Working together Im sure we will be able to elevate Irelands athletic profile even further.
